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Shaping a new era

A new era in well intervention

Positioning themselves as a capability powerhouse that brings together technology, expertise and ideas that collectively unlock a new standard of experience in well intervention, Baker Hughes hired RTRN Strategy to create an anthem video that would showcase their

Best-in-class technology

Comprehensive portfolio with latest, most efficient ways to intervene in the well

Globally positioned assets that are well maintained and available for service

Digital ecosystem that drives streamlined efficient ways of working that are consistent across the world

Extensive expertise in all areas including reservoir

Starting with a high-end anthem commercial and then using other multimedia content including animated infographics, brand guidelines, and social assets, we launched a new well-intervention product for Baker Hughes.

Using AI, the first campaign in the oil and gas industry to do so, we created these one-of-a-kind graphics to showcase their product launch, incorporating them into all aspects of the launch campaign and creating buzz and excitement at their annual conference in Florence, Italy.