A new era in well intervention
Positioning themselves as a capability powerhouse that brings together technology, expertise and ideas that collectively unlock a new standard of experience in well intervention, Baker Hughes hired RTRN Strategy to create an anthem video that would showcase their
Best-in-class technology
Comprehensive portfolio with latest, most efficient ways to intervene in the well
Globally positioned assets that are well maintained and available for service
Digital ecosystem that drives streamlined efficient ways of working that are consistent across the world
Extensive expertise in all areas including reservoir
Starting with a high-end anthem commercial and then using other multimedia content including animated infographics, brand guidelines, and social assets, we launched a new well-intervention product for Baker Hughes.
Using AI, the first campaign in the oil and gas industry to do so, we created these one-of-a-kind graphics to showcase their product launch, incorporating them into all aspects of the launch campaign and creating buzz and excitement at their annual conference in Florence, Italy.