Sparks Fly When You’re Number One
What do you get when you combine decades of excellence in scientific research, medical education, and innovative patient care, plus the No. 1 ranked hospital in Texas, with RTRN’s creative powerhouse?
Sparks that ignite curiosity, engagement, and results through a national ad campaign.
Time to take
their place.
UT Southwestern seeks to grow its national awareness in bold, new ways to attract the nation’s and world’s elite learners, faculty, and staff. The organization has long been a force in pioneering healthcare solutions that transform lives but lacked the prestige among their peers to match their significant achievements.
Not to brag, but yeah, they are awesome.
When you’ve got the goods to back it up, absolutely you should peacock. With all UT Southwestern has to brag about, they deserve to attract attention from the world’s top institutions and minds. They deserve to showcase their pride in their impact on medical science and health outcomes, as well as their promise for advancing the future of medicine.
We built a national ad campaign and strategy with this in mind, primarily using broadcast, digital, and social media platforms to ensure maximum reach and engagement for both external and internal audiences. The campaign’s assets all flow from the core video, designed with emotionally and intellectually charged content that showcases UT Southwestern’s strong legacy and future aspirations.
Follow the spark.
Trace the path of innovation as it ripples across UT Southwestern Medical Center, the community, and beyond. The video follows a novel idea as a symbolic “spark.” It weaves through UT Southwestern’s people – from Nobel laureates to bright-eyed students – and through the key moments of collaboration and success along the path of discovery to outcome and back again. The journey highlights the comprehensive influence of UT Southwestern and their indelible mark on medicine and human health.
