The guy with the research toolkit that combines nearly a decade of supporting Fortune 500 companies via consumer research. Nick began his career working on rigorous, full-service quantitative research projects for clients in the retail, financial services, and telecom industries. He then expanded his capabilities, developing a deeper understanding of entertainment (and entertainment-adjacent) categories, honing his project management and people management skills, and becoming a thought leader for clients. More recently Nick has focused on developing his qualitative research toolkit and ensuring the actionability of his insights. He did this by supporting key projects related to brand health and positioning, campaign ideation, strategy, and effectiveness, GTM strategy, and optimizing product marketing. He can even tell you how you like your coffee: cream, no sugar, shot of espresso, right?