What happens when Louisiana’s #1 children’s hospital comes together with a legendary New Orleans football family?
They make it to the Super Bowl!
Creating Something Worthy
With the 2025 Super Bowl happening in early February in New Orleans, the hospital knew they’d have one shot to gather all the members of the Manning family together in their hometown and announce the partnership and subsequent renaming of Children’s to Manning Family Children’s. That gave us all less than 45 days to create a Super Bowl commercial worthy of these two legacies of excellence and a complementary promotional campaign complete with out of home, print, digital, social, motion graphics and radio.
Uniting Two Legacies
RTRN was thrilled to partner with Children’s Hospital New Orleans to help launch their transformational partnership with Archie, Olivia, Cooper, Peyton and Eli Manning – and announce a new name as Manning Family Children’s. Two legacies of excellence creating one bold, bright future for kids.
A Dynasty of Legends
Children’s Hospital New Orleans reached out with a unique opportunity to partner with the Manning family, a dynasty of football legends led by Archie Manning. Their executive team engaged us to help them formulate and pitch the vision for how this partnership could catalyze their efforts to transform philanthropic support and brand recognition for the children’s hospital statewide and nationally.
Bold and Whimsy
We infused all the bold whimsical design aesthetic that’s core to the hospital brand and helped push out the news about Manning Family Children’s across the state and region. The hospital is now poised to drive greater awareness, strengthen key donor relationships, and ensure the hospital’s future success, particularly in pediatric care.
The Party is Just Getting Started
RTRN looks forward to producing a second commercial and campaign to celebrate the hospital’s 70th birthday as Louisiana’s longtime and only comprehensive pediatric hospital.