


Creating the
Brand Narrative
The primary objective was to create a high-end, tentpole video with a compelling narrative to captivate and educate a diverse audience at their 2023 Annual Conference in Florence, Italy and that would:
Clearly articulate the unique value proposition and benefits of the Leucipa™ solution to a global audience, particularly emphasizing its automation capabilities and its distinction from other solutions in the market.
Generate excitement and understanding among internal stakeholders, industry professionals, and potential customers, fostering a positive initial reception and engagement with the product.
Support the CEO’s keynote speech at the Annual Conference, enhancing the overall presentation and reinforcing the strategic importance of Leucipa™ to Baker Hughes’ innovation trajectory.
Extend the video’s reach beyond the conference through placements on the company’s website and social media channels to maximize exposure and engagement with a broader audience.
Use the momentum generated by the video’s reception to kick-start and propel the initial sales of the Leucipa™ solution, translating the audience’s interest and engagement into tangible business opportunities.


Our strategy centered on showcasing the Leucipa™ solution’s real-world impact, innovation, and benefits through:
Collaborative Scripting: Working closely with Baker Hughes to develop a script that accurately reflects the Leucipa™ solution’s capabilities and differentiators.
Rapid Production Cycle: Implementing an accelerated production schedule to move from concept to final delivery within a 6-week period, ensuring readiness for the Annual Conference.
Visual Storytelling: Using high-quality production techniques to illustrate the Leucipa™ solution’s operational efficiency, sustainability benefits, and ease of integration.
Strategic Distribution: Leveraging the CEO’s keynote speech for the premiere, followed by hosting the video on the Baker Hughes website and distribution through YouTube and LinkedIn to reach a wider audience.