IMAGINATIVE, PLAYFUL, SOPHISTICATED DESIGN
WITH A LITTLE BIT OF NEON MIXED IN.
RTRN was hired to redesign the Firefly Toothbrushes website to ultimately ease customer experience and to increase revenue.
WE KNOW YOUR TARGET AUDIENCE INSIDE
AND OUT
The design for their website mirrored their kid-focused products while speaking to the actual target audience – parents.
We gave them an imaginative, playful, and sophisticated design ethic with a muted color palette to appeal to the parents’ sensibility. With a clean finish and easy-to-navigate site, the stylized and IP-driven products had breathing room and were complemented by the overall aesthetic.
DOUBLE THE
CONVERSIONS
We delivered a much more pleasing site experience with better UX, a far clearer focus on the buying user resulting in increased time on the site, and double the Buy Now conversions.
