Baylor College of Medicine
Baylor College of Medicine’s Advancement team sought the expertise of RTRN Strategy to enhance their Donor Impact Report. The goal was to create a publication that not only conveyed the significance of donor contributions but also reflected the high standards of excellence associated with BCM.
RTRN Strategy collaborated closely with BCM’s in-house communications team and major gift officers to ensure a seamless integration of ideas and objectives. This partnership involved conducting in-depth interviews with donors and faculty members. These interviews were pivotal in gathering heartfelt stories and testimonials that vividly illustrated the transformative impact of philanthropy on BCM’s key facilities, programs, and priorities.
To complement these compelling narratives, RTRN Strategy developed a unique design concept centered around BCM’s scientific imagery. This approach allowed powerful visuals to captivate the reader’s attention and enhance the storytelling experience. The result was a visually stunning, magazine-quality stewardship piece that elevated the Donor Impact Report to new heights.
By combining engaging content with sophisticated design, RTRN Strategy successfully transformed BCM’s publication into an elegant and impactful magazine-style document. This new Donor Impact Report not only showcased the tangible benefits of donor support but also reinforced BCM’s commitment to quality and excellence.